EASI ZERo Academy #1 - Market Pulse: How to Sell Sustainable Construction?
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- EASI ZERo Academy #1 - Market Pulse: How to Sell Sustainable Construction?
Join us at the EASI ZERo Academy #1 workshop to learn all about selling sustainable construction - it's time to revolutionize the market!
How can innovative bio-based renovation products become be positioned so they *sell* - delivering value for companies while staying cost-effective and compelling for clients?
The European renovation market is ripe for disruption. Our drive toward climate neutrality is accelerating, and higher performance expectations for buildings are finally taking shape. This long-overdue market shift is opening space for innovators: sustainable solutions that once seemed niche are becoming the baseline for competitiveness.
This interactive session brings together construction companies, manufacturers, architects, ESCOs, and housing providers to explore how to make green innovation a winning market proposition.
Together we will explore, in practical terms:
- Which market and cost drivers shape the price of bio-based products.
- How certification and regulation can become enablers rather than barriers.
- Sales and messaging strategies that make sustainable solutions compelling to clients and investors.
Why join?
This isn’t a webinar. It’s a closed, highly interactive workshop where participants can:
- Discover bio-based building products before they reach the wider market.
- Shape how these products are priced, positioned, and marketed.
- Influence how certification and regulation can unlock, not block, adoption.
- Network with peers across the renovation value chain.
- Stay ahead of EU market shifts and gain an early-mover advantage.
What to expect (90 minutes)
- Rapid-fire product snapshots: a short introduction to EASI ZERo’s most promising bio-based solutions
- Breakout discussions: small-group dialogues tackling key go-to-market questions:
- What factors drive or limit competitive pricing?
- Which certifications or standards matter most for adoption?
- What customer messages make sustainable products easier to sell?
- What partnerships or incentives could accelerate uptake?
- Plenary harvest: collective insights you can take back to your business.
All discussions will follow the Chatham House Rule to allow open and candid exchange.
Registration